Communication Strategy of Prima banka Slovensko, a.s.

Efficient communication must follow a particular vision or long-term plans. Openness, transparency and truthfulness of provided information are important values for us, being the fundamental pillars of modern and effective communication.

Prima banka Slovensko, a.s. has adopted the communication strategy, as we care to be perceived as a reliable partner and a credible bank with a professional background.

Objectives

Communication plays an important role in the bank´s life. It ranks high among its strategic priorities. Effective communication is a basis for success of each company. The way how the bank, i. e. its employees, communicate, creates its image in the public´s eyes.

The bank undertakes to supply true and timely information on the following issues:

• obligatory data required by laws
• economic results
• important changes in top management
• detailed and clear information on the bank´s products and services, including current advertising and information campaigns

Basic principles, pillars and values

The bank is aware that information is invaluable. Therefore the bank strives for providing accurate, correct and prompt information every day. It is obvious it intends to inform its employees and the general public about its plans, intensions, activities, changes and significant decisions in an appropriate way.

Essential values:

• Truthfulness– provision of true information, corresponding with reality
• Transparency – furnishing clear, entire and actual information
• Quality – willingness to provide accurate, comprehensible and complete information
• Promptness – timely reaction to a request for information
• Availability – building-up and securing system, allowing to provide feed-back at adequate time
• Responsiveness – willingness to supply information at a request of an internal or external entity
• Proactive approach – capability to anticipate needs and supply adequate information to entities, showing interest in particular issues

All our employees are obliged to keep and promote the above-mentioned principles within external and internal communication, aimed to create the bank´s positive image and thus contribute to create corporate culture and friendly work atmosphere.

Target groups

Excellent knowledge of a target group, i. e. an addressee, is the basis for successful communication. We strive to address mainly:

• customers
• journalists and media representatives
• business partners
• third sector
• company shareholders
• financial institutions, the National Bank of Slovakia
• corporate sector
• public administration
• The bank´s employees

Communication tools and channels

The undermentioned external and internal channels and tools of our communication are as follows:

Internal:

• intranet
• in-house journal or bulletin
• electronic correspondence
• telephone communication
• discussions, interviews and meetings

External:

• mass media (TV spots, press)
• promotional documents
• direct marketing
• press releases
• press conferences
• internet
• professional conferences and seminars
• questionnaires
• electronic correspondence
• correspondence in writing
• telephone communication
• discussions, interviews and meetings
• special–purpose publications
• exhibitions and other events

The fundamental pillars of the communication strategy will reflect in the bank´s overall activities. Your needs are our first priority. Thus we believe the strategy will contribute to realise our vision aimed at improved satisfaction of your financial needs.